SHISEIDO LUCKY DRAW CAMPAIGN DESIGN

︎UI/UX DESIGN, WEHCHAT MP DESIGN
︎Client: Shiseido
︎2020, SHANGHAI

INTRODUCTION

I worked on this project when I was working for 31Ten agency. Shiseido assigned a lucky draw design campaign project for us to help to launch their latest series of products in Shiseido WeChat Mini Program(WeChat MP). I was responsible for the research, UI design, and user flow design for the different game results.

INITIAL PROPOSALS

Based on clients’ request, I developed two different initial lucky draw variations for them to receive. Option one is using running square cube to show the game process. The other one inspired by the principle of lottery box, user can get their result by shaking their phone. After discussion, the client choose to go for the option one.

UI Design

Shiseido marketing campaign one(ULTIMUNE红研系列), Aug 2020

Shiseido marketing campaign two(VITAL PERFECTION悦薇系列), Oct 2020