How to make customer checkout process better?
As part of improving the product page, we were asked to design the checkout process for APM's WeChat mini program. By following WeChat’s native UI guidelines and APM’s brand standards, I mapped out the user journey and created the checkout process design for APM’s WeChat shop.
I focused on some key touchpoints, such as whether the user has an account, if it's their first time checking out, and how to handle unsuccessful payments. For instance, first-time customers are prompted to add a new address, while returning users can enjoy a faster checkout process. This ensures a smooth and tailored experience for all users.