User research insights

01

From our previous Chrysalis user panel research, we knew that:

The weather forecast is a popular feature. A few would like to be able to click through to more in-depth weather information, including more detailed forecasts and alternative locations.

Maximum and minimum temperatures are the most preferred weather feature for the News app homepage

02

We also tested the idea of sending people to BBC Weather app when they click the weather icon:
Most would find it useful to be referred to the BBC Weather app via the weather icon on the new BBC News app homepage.

Preferred format by users

The preferred format for the weather forecast for most panellists is an hourly forecast for their current location, with an accompanying timestamp.

Gather infomation from other BBC product team

Weather widget works from the BBC Weather team

To understand what infomation we need to consider in our weather component, I chatted with our Weather UX designers and hereare information the weather team is considering on the new BBC weather widget:

next hour
weather icon
rain percentage chance
current temperature
location

Market research

To gain insights into how competitor news platforms handle weather information, I conducted market research by examining other news apps available in the market. This research provided a solid foundation for me to contribute to a more native experience in this discovery project.

Intro

Research and discovery

Design explorations across devices

Benefits and next steps