To understand our audience, I also looked at some previous News app user research
The weather forecast is a popular feature. A few would like to be able to click through to more in-depth weather information, including more detailed forecasts and alternative locations. Maximum and minimum temperatures are the most preferred weather feature for the News app homepage. *from User panel research, 2023The preferred format for the weather forecast for most panellists is an hourly forecast for their current location, with an accompanying timestamp. We tested the idea of directing users to the BBC Weather app when they click the weather icon, and the majority found it helpful to be redirected to the BBC Weather app from the weather icon on the new BBC News app homepage. *from User panel research, 2023