👋 I’m a UX/Product Designer with over 4 years of experience creating user-friendly digital experiences for both web and app.
Currently, I’m working on improving the reading and live event experience for multi-language news websites at the BBC. Before this, while working in consultancy, I designed digital solutions for brands like Hermès, Shiseido, and Christie's, and conducted research for the UK Cabinet Office.
I have experience in UI/UX design, leading stakeholder workshops, conducting user research, and building scalable design systems. I enjoy working in diverse teams, where different perspectives help create thoughtful, inclusive solutions.
I’m personally passionate about designing with empathy, drawing on my background in understanding human emotions and cultural diversity.
Connect me on LinkedIn or send me a email :)
Experience
2022 to present
UX Designer
BBC
01/2023 to Present
📍 London, UK
Led design for multilingual live event and article pages, reaching global audiences in 41 languages.
Delivered a redesigned live event experience and streaming features, improving user engagement.
Launched a lite site for low-network regions, contributing to a successful MVP rollout.
Built the World Service Figma design library to improve design consistency and team velocity.
Participated in design discovery for iPlayer Hotshoes project, securing innovation funding.
UX Design Trainee
BBC
01/2022 to 01/2023
📍 London, UK
Designed Tide Table and Map features (iOS/Android), improving user satisfaction.
Conducted user testing for children’s app and games in collaboration with external partners.
Improved weather checking UX for the BBC News app.
Before 2022
Summer Design Intern
PUBLIC group
07/2021 to 09/2021
📍 London, UK
Conducted user research and designed interactive prototypes for the Cabinet Office.
Redesigned PUBLIC’s corporate website using Webflow, enhancing usability and brand alignment.
Part-time UI Designer
University of the Arts London
04/2021 to 07/2021
📍 London, UK
Developed UI for UAL’s Graduate Showcase website, reducing user queries by 65%.
Refined design system components in collaboration with UAL’s internal team.
UI/UX Designer
31Ten Digital Agency
05/2020 to 10/2020
📍 Shanghai, China
Designed mobile campaign experiences and conducted design audits for luxury and e-commerce clients including Hermès, Christie's, Dior J’adore, Shiseido, and FedEx.
Delivered WeChat Mini Program interfaces, improving mobile engagement in China market.
Education
MA Graphic Media Design
University of the Arts London, London College of Communication
Oct 2020 – Jan 2022, Merit
MA User Experience Design
University of the Arts London, London College of Communication
Sep 2018 – Jan 2020, Distinction
BA Information & Communications
Taiwan Shih Hsin University
Sep 2014 – Jun 2018, GPA: 3.7, Minor in Digital Publishing
Outside of work
✨What I love to do...
